Pranaya Boru

Los Angeles, CA

Pranaya Boru

Senior Product UX Researcher

Strategic researcher and cross-functional partner with 6+ years of experience in product development, audience insights, and user experience. Proven track record influencing product roadmaps and translating user and competitive research into executive-level strategy that aligns business, product, and creative teams.

6+

Years in research

4+

Product launches supported

Tubular Labs: Viewpoint · Boolean Generator · AI Summaries | Chartbeat: AI Chatbot

5+

AI & LLM research initiatives

Conversational AI, prompt optimization & AI-generated summaries

Key skills

Research & Method

  • Strategic Research & Analysis
  • Mixed Methods Research (Qual + Quant)
  • Theme Analysis
  • A/B Testing

Strategy & Insight

  • Product Strategy
  • Audience Segmentation
  • Competitive Intelligence
  • Executive Presentation & Storytelling

Tools & Partnership

  • Figma
  • Data Measurement (Heap, Hotjar, Pendo)
  • Cross-functional Collaboration

Education

North Carolina State University

BA, Communication Media Studies

Raleigh, NC · 2018

Work experience

Senior UX Researcher · Chartbeat

New York, NY

March 2021 — Present

  • Led research for Tubular Labs Consumer Insights and Viewpoint, driving product roadmap decisions and market positioning through actionable user and trend insights.
  • Conducted 50+ user interviews and two large-scale surveys; translated findings into strategic recommendations for Product, Marketing, and Sales.
  • Facilitated 10+ cross-product strategy sessions to align stakeholders around feature prioritization, audience needs, and go-to-market timing.
  • Developed executive-ready decks and strategic briefs used by leadership to guide investments and content initiatives.
  • Built and maintained dashboards tracking product health, adoption, and usage trends in partnership with PMs and Data Science.
  • Delivered competitive analyses and audience segmentation frameworks that informed GTM strategies and differentiated positioning.
  • Currently leading AI research to support chatbot development for Chartbeat, enhancing content intelligence through user-centric design.

User Researcher · Tribe

New York, NY

May 2020 — Feb 2021

  • Established the user research framework and processes at an early-stage startup focused on fostering spontaneous, socially positive video conferencing experiences.
  • Led research and design of an integrated scheduling feature that simplified meeting setup, improving user engagement and product usability.

User Researcher · IBM

New York, NY

April 2019 — May 2020

  • Owned end-to-end research for IBM's Drupal Content Management System (CMS), including study design, participant recruitment, moderation, analysis, and executive presentations.
  • Delivered all key project artifacts — screeners, discussion guides, researcher toolkits, and comprehensive reports — ensuring high-quality, actionable insights.
  • Partnered with stakeholders to deeply understand research objectives and challenges, translating findings into compelling narratives that informed both strategic direction and tactical decisions.